The First Step in Conducting a Content Analysis Is To

question 2

Multiple Choice

The first step in conducting a content analysis is to:

• A) Identify the unit of analysis to be used
• B) Define the message population to be studied
• C) State a research question or hypothesis
• D) Decide on the method of selecting data

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Definitions:

Collaborative Effort

Working together cooperatively towards a common goal or purpose.

Gender Differences

The distinctions in behaviors, preferences, and roles traditionally associated with being male or female.

Negotiation

The process of discussing and arriving at a mutual agreement between two or more parties with differing objectives.

Enhance

To improve, augment, or increase in value, quality, or attractiveness.