When Researchers Do Not Have a Sampling Frame from Which

question 13

Multiple Choice

When researchers do not have a sampling frame from which to randomly select a message sample, they should:

• A) Content analyze all the messages available on a topic
• B) Use some element of chance to reach an adequate sample size
• C) Use messages that are most conveniently available
• D) None of the above

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Definitions:

Semantic Differential

A scale used in surveys to measure attitudes or reactions to specific objects or concepts, usually ranging from positive to negative.

Fixed-Alternative Questions

Questions used in surveys or polls that offer a set number of specific options for respondents to choose from.

Scale

The size or level of something, especially in terms of the scope or extent of production, operation, or action.

Closed-End Question

A type of question designed to receive a specific, limited response, often "yes" or "no", from a given set of options.