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You Have Completed Conducting a Focus Group in Which Participants

question 9

Essay

You have completed conducting a focus group in which participants discussed their responses to new logos that have been submitted to replace the university's current logo. You have notes that you took during the interview and a videotape of the 30-minute focus group. Discuss the steps you will take to analyze the focus group data. Describe what you will pay attention to in order to find patterns in your notes and the video.


Definitions:

Cilia

Microscopic, hair-like projections on the surface of some cells that are capable of movement and function in locomotion, feeding, or sensory perception.

Radula

A unique anatomical structure found in molluscs, resembling a tongue but functioning as a tool for feeding by scraping or cutting food before ingestion.

Chelicerae

The first pair of append

Pupa

A stage in the development of an insect, between the larva and the imago (adult); a form that neither moves nor feeds and may be in a cocoon.

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