Examlex
Give one example of an imposed risk and one example of a self-imposed risk.
Penetration Pricing
A strategy where businesses set a low price for a new product or service to attract customers and gain market share quickly, intending to raise prices later.
Penetration Pricing
A marketing strategy where a company introduces a product at a low price to gain market share, then gradually increases the price.
Market Share
The portion of a market controlled by a particular company, product, or brand, typically expressed as a percentage of total sales in the industry.
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