Match Each Definition with Its Term

question 29

Multiple Choice

Match each definition with its term.
-A programmatic model of some specific aspects of a real situation or system.

• A) Computer simulation
• B) Instance variables
• C) Class
• D) Methods

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Definitions:

BrandAsset Valuator

A strategic tool for measuring a brand’s power and value, based on differentiation, relevance, esteem, and knowledge.

Brand Equity

The value the firm derives from consumers’ positive perception of its products.

Brand Loyalty

The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.

Brand Image

The unique set of associations target customers or stakeholders make with a brand.