Match Each Definition with Its Term

question 9

Multiple Choice

Match each definition with its term.
-Calculated by adding up the values in a collection and dividing by the number of items.

• A) Median
• B) Mode
• C) Dispersion
• D) Mean

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Definitions:

Transit Advertising

Advertising placed in or on modes of public transportation or in public transportation areas, targeting consumers while they are on the move.

Mass Transit

Public transportation systems designed to move large numbers of people efficiently across cities or regions, such as buses, trains, and subways.

Flighting Schedule

A media buying strategy in advertising that alternates between periods of advertising activity and periods of no advertising, to optimize reach and frequency against a target audience.