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Retailing Strategies
Approaches taken by retailers to attract customers, increase sales, and gain competitive advantage in the market.
Means-Ends Chain
A conceptual framework linking consumer behavior with their personal values, where products or services are seen as a means to achieving ultimate life goals or ends.
Lower-Level Objectives
Specific, operative goals that are set to achieve more strategic, higher-level goals within an organization, often short-term and tactical.
Hierarchy Of Objectives
A structured organization of goals, where higher level objectives guide the setting of lower-level, more specific targets.
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Q17: _ popularized the idea of uniformitarianism, that