The Following Phrases Describe the Various Principles That John Gottman

question 41

Multiple Choice

The following phrases describe the various principles that John Gottman, of the Gottman Relationship Institute, uses to predict whether a marriage will succeed. Match the phrase with the correct principle.
-This principle refers to allowing your partner to influence your behaviors, while maintaining your own identity.

• A) Establishing love maps
• B) Nurturing fondness and admiration
• C) Letting your partner influence you
• D) Creating shared meaning

---

Definitions:

New Patterns Of Behavior

Refers to the emergent behaviors and habits of individuals or groups, especially as seen in consumer markets or societal changes.

Brand Extension

The practice of using an established brand name to introduce a new product in a different category.

Colgate's Kitchen Entrees

A real, albeit unsuccessful, product line extension by Colgate, traditionally known for toothpaste, into the food sector.

Innovation Strategy

A plan formulated by an organization to encourage advancements in technology or services, aiming to gain a competitive advantage and meet consumer needs.