A Campaign to Encourage the Use of Bicycle Safety Gear

question 28

Multiple Choice

A campaign to encourage the use of bicycle safety gear uses fun music, attractive graphics, and the message that biking is more fun when you do it safely. This is an example of:

• A) Source homophily
• B) Shock value
• C) A positive affect appeal
• D) Extended parallel process model

---

Definitions:

Operating Income

Income from a company's main business activities, excluding expenses such as interest and taxes.

Fixed Costs

Costs that do not vary with production volume, such as rent, salaries, and insurance premiums.

Sales Mix

Refers to the combination of different products or services that a company offers, influencing overall sales and profitability.

Unit Contribution Margin

The difference between the selling price per unit and the variable costs per unit, representing how much each unit sold contributes to covering fixed costs and generating profit.