List and Describe Three Qualities of Good Campaigns, as Illustrated

question 9

Essay

List and describe three qualities of good campaigns, as illustrated by the exemplary campaigns in Chapter 13. Provide examples.

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Definitions:

Facebook Data

Information collected by Facebook regarding user activities, preferences, and demographics, used for targeted advertising and content delivery.

Research

The systematic gathering of information in a scientific and objective manner to help answer questions; one of the primary duties of social media professionals.

Challenging

Describes tasks, situations, or goals that are demanding and difficult, requiring effort and determination to overcome.

Demanding

Requiring or calling for a significant amount of effort, skill, or attention.