According to the Risk Management/communication Framework Advanced by Ratzan and Meltzer

question 17

Multiple Choice

According to the risk management/communication framework advanced by Ratzan and Meltzer, it is important to:

• A) Limit the number of stakeholder groups you involve in a crisis.
• B) Suspend staff meetings so you can focus on meeting public needs instead.
• C) Keep in mind that there isn't always time to create and pretest messages during a crisis.
• D) Avoid showing emotion in statements to the media.

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Definitions:

Retailing Strategies

Approaches taken by retailers to attract customers, increase sales, and gain competitive advantage in the market.

Means-Ends Chain

A conceptual framework linking consumer behavior with their personal values, where products or services are seen as a means to achieving ultimate life goals or ends.

Lower-Level Objectives

Specific, operative goals that are set to achieve more strategic, higher-level goals within an organization, often short-term and tactical.

Hierarchy Of Objectives

A structured organization of goals, where higher level objectives guide the setting of lower-level, more specific targets.