"The Media Doesn't Influence Me, but My Sister's Friends Are

question 8

Multiple Choice

"The media doesn't influence me, but my sister's friends are clearly very much influenced. They always wear the latest fashions!" The common belief that we aren't influenced by media messages but other people are is known as:

• A) Social learning theorem
• B) Personal immunity delusion
• C) Third-person effect
• D) First-person effect

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Definitions:

Marginal Social Benefit

The incremental value for society resulting from the creation of an additional unit of a good or service.

Marginal Social Cost

The comprehensive expense to society for producing an extra unit of a good or service, encompassing both individual costs and external ones.

Pollution

The introduction of contaminants into the natural environment, causing adverse change.

Efficient Rate

The optimal point at which the cost of undertaking an activity is minimized and productivity is maximized.