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Describe the Empowered Consumer

question 40

Essay

Describe the empowered consumer. How has consumer empowerment changed the way that companies and consumers communicate?


Definitions:

Recessionary Period

A period of economic decline during which trade and industrial activity are reduced, typically recognized by a fall in GDP in two successive quarters.

Standard Deviation

A measure of the dispersion or variability in a set of data points or investment returns, indicating how much variation exists from the average.

Expected Return

The anticipated average return of an investment over a given period, factoring in all possible outcomes.

Portfolio Return

The overall gain or loss generated by an investment portfolio over a particular period of time, taking into account both capital gains and income received.

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