Marketers Can Predict Which Brands Consumers Are Thinking About by Looking

question 44

Multiple Choice

Marketers can predict which brands consumers are thinking about by looking at a consumer's _______ to see what and where activity is taking place.

• A) brain scan
• B) survey results
• C) product reviews
• D) text messages

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Definitions:

Esteem Needs

Refers to the human desire for respect, self-esteem, and recognition from others, considered a higher-level need in Maslow's hierarchy of needs.

Security Needs

The requirements essential for an individual's or organization's safety, protection, and freedom from threats or harm.

Esteem Needs

In Maslow's hierarchy of needs, these are the fourth level and represent the human desire for respect, self-esteem, and recognition from others.

Physiological Needs

Basic physical requirements for human survival, such as food, water, shelter, and oxygen, which are considered the foundation of Maslow's hierarchy of needs.