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Marketers use _______ because companies want to make sure that consumers can find their websites.
Pre-Tax Book Income
The income an entity has earned before taxes are deducted, as reported in its financial statements, ignoring tax impacts.
Tax Depreciation
The deduction of a tangible asset's cost over its expected life span, used to reduce taxable income.
Book Depreciation
The method of allocating the cost of a tangible asset over its useful life for accounting and tax purposes.
Tax Rate
The percentage at which an individual or corporation is taxed, which can vary based on income level, type of income, and other factors.
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