What Is Search Engine Optimization and Why Is It Important

question 32

Essay

What is search engine optimization and why is it important to marketing managers? How do marketers know what to insert on their websites so that they will result in the highest rankings? Why is search engine ranking order important?

Recognize the roles and responsibilities of a product or brand manager.

Comprehend the purpose and process of product modification as a strategy to enhance product value and sales.

Understand the use of marketing metrics, specifically CDI and BDI, to analyze product performance and market opportunity.

Interpret CDI/BDI marketing dashboards to make informed decisions about market segments.

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Definitions:

Draw Table

Draw Table is a feature found in various software applications that allows users to manually create table structures by drawing the column and row borders.

Split Cells

A function in spreadsheet or table-editing software that divides a single cell into multiple cells either horizontally or vertically.

Merge Cells

The process of combining two or more adjacent cells into a single cell, often used in spreadsheets and tables to adjust the layout or to format information.

Pen Color

The color of the ink or virtual ink used in writing instruments or digital drawing tools.