If a Product Is a Public Necessity, the Influence for the Product

question 18

Multiple Choice

If a product is a public necessity, the influence for the product will be _______, however because it is seen by others the influence for the brand will be _______.

• A) strong; weak
• B) strong; strong
• C) weak; strong
• D) weak; weak

---

Definitions:

Reward Power

The ability of an individual to influence others' behavior by controlling access to desired resources or rewards.

Coercive Power

The ability of a person to influence others' behavior by means of threats, punishment, or sanctions.

Legitimate Power

Power that is recognized as rightful or lawful, often derived from a position of authority or social structure.

Expert Power

The influence and authority a person has as a result of their expertise, skills, or knowledge.