Examlex
What is an opinion leader? Identify and define the three categories of opinion leaders. What is the opinion leaders' role in the two-step flow of communication? How does this relate to the law of the few?
Overriding Desires
Overriding desires refer to primary or dominant wants or needs that take precedence over others.
Self-values
Self-values pertain to an individual's core beliefs and principles that guide their behavior and decision-making.
Self-concept
An individual's perception of themselves, including their beliefs, feelings, and thought processes about who they are.
Self-esteem
An individual's subjective evaluation of their own worth or the degree to which they hold themselves in high regard.
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