What Is an Opinion Leader? Identify and Define the Three

question 26

Essay

What is an opinion leader? Identify and define the three categories of opinion leaders. What is the opinion leaders' role in the two-step flow of communication? How does this relate to the law of the few?

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Definitions:

Universal Ethical Principles

Fundamental norms and values that transcend cultural, religious, and societal differences, guiding moral judgment and actions.

Post Conventional Reasoning

A stage of moral development in which the individual considers universal moral principles and the nuances of situations rather than adhering strictly to laws and social rules.

Conventional Reasoning

A stage in moral development where individuals make judgments based on societal norms and the expectations of others.

Care Orientation

Gilligan’s feminine mode of moral reasoning, characterized by a desire to maintain relationships and a responsibility to avoid hurting others.