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Which type of consumers are very interested in trying different brands and product attributes?
A social media platform designed for sharing short messages or tweets, used for both personal expressions and as a tool for digital marketing.
Wheel of Social Media Engagement
A conceptual model outlining various factors that contribute to effective engagement with audiences through social media platforms.
Network Effect
The phenomenon whereby a product or service gains additional value as more people use it.
Mobile Apps
Software applications designed to run on mobile devices, such as smartphones and tablets.
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