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You Are the Marketing Manager for a Dog Food Brand

question 31

Essay

You are the marketing manager for a dog food brand that is seeking to make the brand distinctive. Provide two detailed suggestions for how this can be done. Give two potential pitfalls.


Definitions:

Sponsored Reviews

Sponsored reviews are assessments or evaluations of products or services that are paid for by the company that offers the product or service, often used in marketing.

PayPerPost

A controversial online business model where bloggers or influencers are paid to write posts about a product or service, raising questions about bias and credibility.

Word-Of-Mouth Advertising

A marketing method through which information about products or services is passed from one person to another through oral communication.

Viral Marketing

A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by leveraging networks and social media.

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