What Is Gamification? Why Do Brands Use Gamification? How Can

question 46

Essay

What is gamification? Why do brands use gamification? How can gamification increase consumer engagement?

---

Definitions:

Vulnerability-Stress Model

A psychological theory suggesting that a person's vulnerability to a disorder combines with environmental stressors to trigger the onset of the disorder.

Biopsychosocial Approach

A cross-disciplinary approach that examines how biological, psychological, and socio-environmental elements interplay in the analysis of health and disease.

Psychological Disorder

A condition characterized by abnormal thoughts, feelings, or behaviors, which impair personal functioning in various contexts.

Environmental Stressors

External forces or conditions that can potentially cause stress in an individual, influencing both mental and physical health.