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In Low-Involvement Decisions, Consumers May Use Simple Evaluative Criteria or

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In low-involvement decisions, consumers may use simple evaluative criteria or


Definitions:

Model Building

The process of defining, testing, and revising models that aim to describe and predict patterns or relationships in data.

Repeated-Measures Analysis

A statistical technique used to analyze data collected from the same subjects under different conditions or over different time points.

Tested More Than Once

Refers to the process of evaluating a hypothesis or variables through repeated experimentation or observation to ensure consistency in the results.

Factor Analysis

Factor analysis is a statistical method used to identify underlying relationships between various variables by grouping them into factors based on their correlations.

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