The Consumer Decision-Making Process Is Initiated by the Difference Between

question 53

Multiple Choice

The consumer decision-making process is initiated by the difference between the actual and the

• A) definite.
• B) choice.
• C) ideal.
• D) tangible.

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Definitions:

Buying Motives

The psychological triggers or driving forces that prompt a consumer to make a purchase decision.

Specialty Products

Unique and high-value products that consumers are willing to make extra effort to search for and buy, often characterized by brand image and quality.

Shopping Products

Goods that consumers purchase after comparing quality, price, and style from different sellers, making an informed decision.

Unsought Products

Goods or services that consumers do not typically shop for until a need arises, often requiring significant marketing effort to sell.