_______ Involvement Occurs When Consumers Perceive Products or Brands as Relevant

question 27

Multiple Choice

_______ involvement occurs when consumers perceive products or brands as relevant to their personal interests.

• A) Ego involvement
• B) Message-response involvement
• C) Enduring involvement
• D) Product involvement

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Definitions:

Addictions

Compulsive engagement in rewarding stimuli, despite adverse consequences, often leading to a loss of control over the behavior.

Repetitive Actions

actions or behaviors that are performed repeatedly, often as a part of a routine or compulsive behavior in various psychological conditions.

Central Traits

Essential characteristics that form the basis of an individual’s personality and are usually evident in their behavior.

Observable

Capable of being seen or noticed through direct observation or measurement.