The _______ Heuristic Occurs When Consumers Judge Something Based on How

question 26

Multiple Choice

The _______ heuristic occurs when consumers judge something based on how similar it is to some stereotypical case.

• A) availability
• B) representativeness
• C) expertise
• D) consensus

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Definitions:

Confidence Interval

A span of numbers, calculated from observed data statistics, that probably encompasses an unknown parameter of a population.

Sample

A group or set collected from a larger population for the purpose of statistical analysis, representing the larger group.

Hypothesis Testing

A statistical method that uses sample data to evaluate a hypothesis about a population parameter.