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Define Compliance Heuristics

question 28

Essay

Define compliance heuristics. What are the two types of compliance heuristics listed in the text? Define them and provide an example of how a marketing manager can use them.


Definitions:

Maladaptive Responses

Actions or behaviors that are counterproductive to dealing with stress or anxiety, often preventing a person from adjusting healthily to situations.

Adaptive Fear

A beneficial response to threats or danger, promoting survival by motivating avoidance or defensive behaviors.

Generalized Anxiety Disorder

A mental disorder characterized by persistent and excessive worry about various aspects of life, not tied to any specific threat.

Genetic Disposition

An individual's inherited traits and propensity towards certain conditions or characteristics.

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