What Are Behavioral Intentions

question 46

Multiple Choice

What are behavioral intentions?

• A) A consumer's perception of their ability to perform a behavior
• B) A consumer's assessment of how a behavior is view by others
• C) A consumer's emotional connection with the brand
• D) A consumer's desire to enact a given behavior

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Definitions:

Improved Compensation

An enhancement in the salary, wages, and benefits that employees receive in exchange for their work.

Incentives

Rewards or benefits offered to encourage a specific action or behavior.

Group Norms

Unwritten rules and expectations about how group members should behave, which influence the behavior of individuals within the group.

Resistance To Change

The act of opposing or struggling against modifications or transformations within an organization or in personal behavior.