A Car Company Is Trying to Convince Consumers That Automatic

question 30

Multiple Choice

A car company is trying to convince consumers that automatic parking capabilities are extremely important in a car. Typically, consumers do not consider this feature when purchasing a car. This is an example of which behavioral change strategy?

• A) Change an evaluation
• B) Change a belief
• C) Change perceived behavioral control
• D) Change a normative belief

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Definitions:

Seniority System

A method of granting privileges, promotions, or pay based on the length of service or tenure with an employer, often used to determine priority in layoffs and job assignments.

Federal Law

A body of law at the national level within the United States that is enacted by the federal government.

Younger Workers

Individuals in the workforce who are typically classified by a younger age range, often new entrants or those in the early stages of their careers.

EEOC

The Equal Employment Opportunity Commission is a federal agency tasked with enforcing legislation that prohibits discrimination in the workplace.