Examlex
Which type of processing occurs when a highly involved consumer pays attention to the information, carefully evaluates it, integrates it with existing knowledge, and develops an attitude based on logical reasoning?
Cognition
The cognitive activity of gaining insight and comprehension via thinking, experiencing, and sensory perception.
Emotions
Complex psychological states that involve physiological arousal, expressive behaviors, and conscious experience.
Intelligence Quotient
A measure of a person's cognitive ability or intelligence, represented as a score derived from standardized tests.
Motivation
The process that initiates, guides, and maintains goal-oriented behaviors.
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