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Provide an Example of How a Marketing Manager Can Change

question 5

Essay

Provide an example of how a marketing manager can change a consumer's motivation to comply. Choose a product and outline the consumer's original motivation, why this motivation needs to be changed, and how that can be accomplished.


Definitions:

Paid

Receiving money or compensation for services rendered or work done.

Processes

Sequences of actions or methods followed in order to achieve particular outcomes or objectives.

Rewards

Benefits, either material or symbolic, given in recognition of one’s effort, achievement, or service.

Moods

Emotional states that can influence perceptions, decision-making, and interpersonal interactions.

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