A Car Company Is Trying to Convince Consumers That Automatic

question 30

Multiple Choice

A car company is trying to convince consumers that automatic parking capabilities are extremely important in a car. Typically, consumers do not consider this feature when purchasing a car. This is an example of which behavioral change strategy?

• A) Change an evaluation
• B) Change a belief
• C) Change perceived behavioral control
• D) Change a normative belief

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Definitions:

Quantitative Measurement

The process of obtaining and evaluating numerical data to describe attributes of a phenomenon.

Decision Complexity

Refers to the level of difficulty involved in making a decision, often due to multiple variables, uncertainty, and potential consequences.

Nutritional and Dietary Requirements

The specific nutrient intake and dietary guidelines necessary to maintain health, often based on an individual's age, gender, and health status.

Information-Processing Styles

The ways in which individuals perceive, analyze, and interpret information in their unique manner.