Define the Different Hierarchies of Effects

question 38

Essay

Define the different hierarchies of effects. Why is it important that marketers identify which hierarchy of effects is most relevant to them?

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Definitions:

Prospective Memory

The element of memory that facilitates the remembering of actions or intentions scheduled for a forthcoming time.

Perform Actions

Executing or carrying out tasks or operations through physical or mental efforts.

Retrograde

Pertaining to moving or occurring in a backward direction; often used in the context of astronomy to describe the apparent backward motion of planets as observed from Earth, or in medicine to refer to memory loss for periods before a traumatic event.

Episodic Memory

A type of long-term memory that involves the recollection of specific events, situations, and experiences, including contextual details like time and place.