Perceptual (Or Positioning) Maps Developed by

question 2

Multiple Choice

Perceptual (or positioning) maps developed by

• A) asking consumers a series of questions.
• B) assessing various psychological risks.
• C) creating a just-noticeable difference.
• D) interpreting differential thresholds.

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Definitions:

Bowling Team

A group of individuals who participate together in the sport of bowling, often competing against other teams in leagues or tournaments.

Figure-Ground

The organization of the visual field into objects (the figures) that stand out from their surroundings (the ground).

Visual Cliff

A laboratory device for testing depth perception in infants and young animals.

Depth Perception

The ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance.