An Insight Is

question 29

Multiple Choice

An insight is

• A) a broad perspective of a consumer's emotions and consumption experience.
• B) numbers or other nonnumerical descriptors that are used to define a phenomenon.
• C) material that is organized, analyzed, and provides context and order.
• D) a useful interpretation of the data that are gathered from the consumer research process.

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Definitions:

Variable Costs

Expenses that change in proportion to the business activity level.

Financial Advantage

The benefit gained in financial terms, likely leading to improved profitability or reduced expenses.

Contribution Margin

The amount remaining from sales revenue after variable expenses are deducted, indicating how much revenue is contributing to fixed expenses and profit.

Labor Hours

A measure of the amount of work or effort in terms of hours spent by workers in producing goods or providing services.