What Is the First Step in the Consumer Research Process

question 39

Multiple Choice

What is the first step in the consumer research process?

• A) Problem identification
• B) Systemic sampling
• C) Data collection
• D) Develop experiments

---

Definitions:

Individual Choices

Decisions made by a person based on personal preference, values, or circumstances.

Public Service

Services provided by the government to its citizens, including education, healthcare, transportation, and law enforcement.

Financial Discipline

The practice of managing finances in a structured and controlled manner, often to achieve specific financial goals.

Nonprofit Organizations

Organizations that operate for the public or social benefit without the aim of making profits for owners or stakeholders.