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How Has Social Media Changed How Consumers Interact with Brands

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How has social media changed how consumers interact with brands?


Definitions:

Population Means

The average of a set of characteristics or measurements for an entire population.

Alternative Hypothesis

A hypothesis that is adopted when there is sufficient evidence to reject the null hypothesis, often denoted H1.

Population Proportion

The ratio or fraction of members in a population that have a particular characteristic, often denoted by P.

Sample Proportion

The fraction of the sample that displays a certain property or characteristic.

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