Examlex
How do we know that infants remember the sounds that they heard prenatally?
Source Characteristics
Traits or attributes of the communicator or source of information that influence the persuasiveness and effectiveness of a communication message.
Credibility
The quality of being trusted and believed in, often assessed in the context of sources of information or individuals.
Attractiveness
A quality that makes something or someone pleasing or appealing to the senses, particularly in appearance or manner.
Non-Human Endorsers
Entities other than living people (such as characters, animals, or mascots) used in advertising campaigns to promote products or brands.
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