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Franchising
A business model where a business owner (franchisor) licenses trademarks and methods to an independent entrepreneur (franchisee) to conduct business under the franchisor's name.
Business Plan
A formal written document that outlines the strategy, goals, financial projections, and operational guidelines for starting and running a business.
Feasibility
The assessment of the practicality or possibility of a proposed project or system.
Demographics
Statistical data relating to the population and particular groups within it, used for marketing and policy-making purposes.
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