Examlex
What is often the importance of one stereoisomer of a drug versus the other when it comes to receptors for the drug?
Elaboration Likelihood Model
A theory explaining how people might change their attitudes in two ways, either through deep, thoughtful consideration of arguments (central route) or through superficial cues (peripheral route).
Central Route
In persuasion theory, the central route to persuasion involves deeply processing the content of the message, focusing on the argument's quality and logic.
Peripheral Route
A method of persuasion that relies on superficial cues rather than logical arguments, often affecting attitudes without deep processing.
Social Role
The part individuals play as members of a social group, with each role being defined by expected behaviors and responsibilities.
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