An Image That Is Flashed in Front of a Subject

question 38

Multiple Choice

An image that is flashed in front of a subject for as briefly as 50 ms is still enough time for the subject to extract from it meaningful information, the amount and quality of which, depend on

• A) the familiarity of the image.
• B) the size of the image.
• C) the complexity of the image.
• D) whether the image is that of a natural (e.g., a chicken in a field) or unnatural (e.g., a chicken in a cage) theme.
• E) the relevancy of the image (e.g., a scene of a soccer match shown to someone who has no interest in sports).

Appreciate the methodologies for valuing a firm, including the use of market cap and enterprise value.

Understand the components and calculations involved in the Du Pont identity.

Learn the procedure for computing dividends per share from net income.

Analyze the relationship between total assets, equity, and return figures.

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Definitions:

Cash Flows

The entirety of funds transferred inwards and outwards of a business, which is vital for maintaining operational liquidity.

Annuities

Financial products sold by financial institutions that are designed to accept and grow funds from an individual and then, upon annuitization, pay out a stream of payments to the individual at a later point in time.

Present Value

The current financial value of money to be obtained in the future or upcoming cash flow payments, quantified by a particular rate of return.

Cash Flows

The total amount of money being transferred in and out of a business, especially as affecting liquidity.