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If the ventral pathway were ablated between V2 and not allowed to proceed further down the ventral stream, what would happen to object saliency?
FAB Formula
An acronym standing for Features, Advantages, and Benefits, reflecting a sales strategy that emphasizes a product's attributes and the positive outcomes they deliver to the consumer.
Buying Process
The series of steps or stages a consumer goes through, from recognizing a need to making the purchase decision and post-purchase evaluation.
Corporate Customers
Businesses or organizations that purchase goods or services for professional use or reselling.
Plan
A detailed proposal for doing or achieving something, often involving a series of steps to be taken to accomplish a goal.
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