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One way to determine the function of the association cortex is to record cellular responses when the animal is presented with a certain stimulus. If the stimulus was a video of a famous celebrity singing, the temporal-occipital association cortex will receive both visual and auditory input. One should, therefore, record from
Charles Darwin
A British naturalist renowned for his theory of evolution and the process of natural selection.
Leon Festinger
A psychologist known for his theory of cognitive dissonance, which suggests that people experience discomfort when they hold contradictory beliefs, leading them to change their attitudes or behaviors.
Robert Zajonc
A psychologist known for his work on social facilitation, the mere exposure effect, and the interplay between affective and cognitive processes.
Ivan Pavlov
A Russian physiologist known for his work in classical conditioning, particularly his experiments with dogs, salivation, and the association of stimuli.
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