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Is the specific membrane resistance (Rm) expressed in cm2?
Hierarchy of Effects
A model describing the stages a consumer goes through, from unawareness to the final action of purchasing, as the result of marketing activities.
Brand Name
The unique identifier, often a word or series of words, that a company uses to distinguish its products or services from those of competitors.
Important Attributes
Critical characteristics or features that determine or significantly impact the value, functionality, or appeal of a product or concept.
First Purchase
The initial acquisition of a good or service by a customer.
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