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The CISA is organized into three divisions centered on particular areas of focus within critical infrastructure protection-cyber protection, infrastructure resilience, and _____________________.
Marketing Mix
The set of actionable marketing tools—Product, Price, Promotion, and Place—that the firm uses to pursue its marketing objectives in the target market.
Volume Discounts
A pricing strategy where the price per unit of goods decreases as the quantity purchased increases.
Economies of Scale
Enterprises gain financial benefits from their size of operations, usually experiencing a reduction in the cost per unit produced as the scale of the operation grows.
Push Strategy
A marketing approach that involves taking the product directly to the customer through whatever means to ensure the customer is aware of the existence of the product.
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