Examlex
The outcome of __________________ means that future presidents may decide to use their legal authorities to slow or stop the flow of people and goods into the United States in the event of real or perceived threats to homeland security.
Reichheld's Research
Studies conducted by Frederick Reichheld focusing on loyalty marketing, customer retention, and the economic value of customer loyalty.
Loyal Customers
Loyal customers are individuals who repeatedly purchase products or services from the same brand, showing a preference and commitment to that brand over competitors.
Fickle Customers
Consumers who frequently change their preferences or brand loyalty, often influenced by trends or competitive offerings.
Marketing Plans
Detailed, strategic documents that organizations use to outline their advertising and marketing efforts for a specific period, highlighting actions to achieve marketing objectives.
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