Describe the Use of Predictive Analytics in Homeland Security Enterprises

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The Answer is Unlike data analysis, which seeks to understand what was or what is, predictive analytics attempt to forecast the future. Past experience has shown that big data sets can potentially offer insights into future behavior. For example, scholarly analyses show that Twitter data could be used to anticipate major protests during the Arab Spring of 2011 and the Egyptian coup of 2013. In general, these studies find that the presence of certain key terms in social media posts that indicate coordination across a wide scale predict public protests the next day. But predictive analytics are not infallible. In 2008 technology giant Google launched a service it called Google Flu. The firm claimed that by sifting through search terms and overlaying these search terms with geographic data, it could forecast the movement of flu pandemics across the United States-data which would be of interest to public health authorities.

Describe the Use of Predictive Analytics in Homeland Security Enterprises

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