Examlex
Which of the following things was NOT considered to be an innovation or technological failure?
Brand Strategy
A long-term plan to develop a successful brand; it involves how you plan to communicate your brand messages to your target customers.
Target Audience
The specific group of consumers identified as the intended recipients of a product, service, or marketing campaign.
7 Ps
A marketing theory that extends the original 4 P’s (Product, Price, Place, Promotion) to include People, Processes, and Physical evidence.
Bank Representative
An individual working for a bank who is responsible for interfacing with and assisting customers, offering financial advice, and selling banking products.
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