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The Practice of Using Uniform, Secure Containers That Can Switch

question 69

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The practice of using uniform, secure containers that can switch between shipping goods via rail, ship, and trucks and greatly reduce shipping costs is known as _____, an invention that changed the nature of global trade.


Definitions:

Product Modification Strategies

Product modification strategies are approaches businesses take to alter or improve their products to meet changing customer needs or to differentiate their offerings from competitors.

CDI

Consumer Discretionary Income; alternatively, in advertising, it can refer to Category Development Index, which assesses the potential for a brand or product based on the category sales performance in a specific market.

Consumer Packaged Good

Products that are sold in a packaged form and are used by consumers on a daily basis.

Category Development Index

A measure comparing the sales performance of a category within a specific market against its average national performance.

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