The Only Element of the 4Ps That Directly Provides Revenue

question 28

Multiple Choice

The only element of the 4Ps that directly provides revenue to the seller is:

• A) product.
• B) price.
• C) placement.
• D) promotion.

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Definitions:

Tequila

A distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila, Mexico, known for its strong flavor and alcoholic content.

Classical Conditioning

An educational procedure in which the frequent pairing of two stimuli causes a response initially triggered by the second stimulus to be eventually triggered by the first stimulus alone.

Aversive

Refers to an unpleasant stimulus that induces changes in behavior.

Vomiting

The forceful expulsion of stomach contents through the mouth, a protective mechanism to remove harmful substances.